Web Services
You want people to come to you, to buy what you have to offer so the web services you buy have to do what they say they will, whether we’re talking about designing a website, hosting one or optimising the site you already have.
Results Speak Volumes
Red Hot Web Hosting makes sure every aspect of your website contributes to the message you want potential customers to get and results in the ongoing improvement of your bottom line.
Also, there are always hoops we have to jump through in order to reach, and keep, page ranking with Goggle and other search engines. Our team keeps up to date on the changes to the search engine rules, for instance, Google’s new search facility called Caffeine, so they never get the better of you.
Web Services Now Available To You
Website Design & Production
Whether you want an informational website or a full ecommerce site or even a redesign for your current website, we can help you reach your target market with professional and innovative solutions.
The best website designs serve visitors with strong content, well executed designs with the focus on readability, usability and accessibility – website designs that always work for everyone.
You have just 6 seconds to make an impression that invites people into your site, Red Hot Web Hosting’s design team can make that happen.
Email us today - Click Here
Search Engine Optimisation (SEO)
What is it and why do I have to do it? SEO is the on-going process by which you can improve a website’s visibility and ranking in search engine results.
Google and other search engines use algorithms (rules) to rate various elements of websites and place them in a particular order in response to someone using keywords to search for information, products or services.
Google in particular, changes their algorithms regularly but their main criteria for ranking are website content, links and activity. So if you want to be found, you have to have good, regularly updated content, incoming links from other sites and measurable activity.
You don’t have to have your optimisation done by an SEO ‘expert’ but using the professionals at Red Hot Web Hosting, who know their way around Google’s rules, means you will get results in a much shorter time frame. We have a range of SEO services for every budget. We can even set up your plan to be carried out and paid for over a number of months.
A well executed SEO strategy can take your site from being barely visible to leading the pack!
Make a difference to your future. Email us today. Click Here
Marketing
Having a website is just the beginning, now you have to market yourself and your website. Wikipedia puts it so simply “… eMarketing or on-line marketing is the marketing of products or services over the Internet”. If only it were that easy and straightforward!
While the marketing basics - creating a strategy to deliver the right message at the right time to the right people - remains the same, it is the mind-boggling number of options that make online marketing so much more challenging.
However superb results are readily available and are far more cost-effective than traditional marketing ever was. Let the professionals at Red Hot Web Hosting show you how to use the latest research in cognitive science to build a marketing strategy around what makes people click.
To create a strategy for your future. Email us today. Click Here
Article Writing & Marketing
The ‘Power Tool’ To Grow Traffic To Your Website
“How do I get better results from search engines?” Use article marketing.
Article marketing can be a subtle technique, used as part of your search engine optimisation (SEO) strategy. Advertise, gain creditability and greater exposure for your website and/or your products and services by using content-rich articles on your website as well as submitting them to online article directories for distribution. Many article directories are considered “authority sites” by search engines and as a result they, and the articles submitted to them, receive considerable free traffic.
Good content that is keyword-rich can significantly improve page ranking and, people who might never find your website, could well find you “almost by accident” through search results directing them to your articles. Plus articles with good content encourages other website owners to offer you incoming links, thereby gaining real creditability for your web site in the ‘eyes’ of the search engines.
Writing articles isn’t everyone’s forte. You may not have the time or inclination to write about the issues that will bring traffic to your website, so let the people at Red Hot Web Hosting do it for you. Our writers all have English as their first language, they have the writing skills, they know how to fill articles with the great content and keywords, and their articles will always be unique and pass Copyscape every time.
Contact us today to discuss how we can work together for your future. Click Here
Building Traffic & Sales for Your Website
This means that you need to do the right things to attract the people interested in what you are offering.
Website traffic building can take many forms, different sites use different tactics and some are more effective than others.
- Social Networking – using Twitter, Facebook, Stumbleupon, etc.
- Writing articles and blogs.
- Postings to various forums.
- Building links to other sites.
- Using newsletters or Aweber forms to gain email addresses.
- Posting to Wiki or Yahoo Answers.
- Using Pay Per Click advertising and optimizing your ads.
- Listing your website on directories.
- Using press releases when important things happen.
- Utilising good SEO throughout your website, and
- many, many more are among the traffic building methods that bring results.
Have you done everything necessary for your website to function properly, SEO’d everything on it that you can, got your site listed on directories and put yourself about by writing articles, on forums and blogs etc.? If this all seems like double-dutch and you’d like some help, Email us today. Click Here We will get you noticed.
List Building
In order to have the results we all want from our online businesses, we are told we have to build an opt-in list of people who have agreed to subscribe to or download something we’re selling or giving away. If asked, many online marketers will say their list is their most valuable online business asset and the way they’ve built their lists is usually by giving something – a report, an eBook, software, membership to something – away free.
Building a list these days is easy, time-consuming, but easy. Finding those people who are searching for what you are offering and who are ready to buy – targeted traffic - should be the goal of any list building you do. Once you have this list of people, your priority should shift to building trust and a relationship with them because the best way to make money online is to have a community of people who already believe in you and know they will benefit from the offers, content and suggestions you send them. Red Hot Web Hosting can help set up your “squeeze pages” in the right position, on the right pages for the best result.
Together with our clients, we work out the strategy required to build that trusting relationship that ensures a win-win situation for both parties. Email us today. Click Here
Article Submission
Submitting articles to article directories, posting them on your own website or posting them as blogs can help to build your reputation as an “expert”. More importantly, submitting quality articles can help to build those vital links for your website. Both results should factor in your SEO strategy. You can even dominate highly competitive areas of the Internet by regularly submitting articles rather than paying for other types of online advertising.
Articles that are original and unique, well written and have interesting content will attract other people to not only read them, but also to link to them. Links are seen as a vote of confidence and popularity by search engines and the value of them can not be under-estimated.
Because a “bio” is generally put at the end the article and gives a brief description of the article’s author, a link to their website and perhaps an offer for a free product or a discount, etc., people who might never find you otherwise, while searching for their subject (and the topic of your article), will come across your article “almost by accident”.
Each article directory has different guidelines, some may allow reference to your product or company within the body of the article but none will allow the article to be an advertisement. All articles, however can include the keywords which will help to get your article, and therefore your site, found.
In the end however, it is the quality of the articles and their preparation for submission, that will determine the success of this strategy. We can supply articles that are well written by native English speakers, keyword-rich and interesting. Email us today. Click Here to discuss your requirements.
There are thousands of article directories, not all of which are worth using. The value of their links need to be assessed before potentially wasting time submitting your articles. We have evaluated those worth using and can submit articles you (or we) write to those directories to get you found and to get you the links that are seen as so important by search engines.
The whole point of the exercise is that links indicate trust, ‘trusted’ articles get indexed by the search engines more quickly and will appear higher in search results thus driving more traffic to your website. The team at Red Hot Web Hosting can make that happen for you.
Directory Submissions
Obtaining links to your website is critical for improving your web traffic and a great way to build those links is by directory submissions. Since Google in particular, puts great store on the number of incoming links, featuring higher in their search results is worth the time-consuming effort of searching for and manually submitting your information to the right directories.
Sadly, not all directories are created equal – many of the free ones tend to disappear (along with your link) very quickly. Others delete your link after about a year and others go from being free initially to charging for their links. With thousands of directories available, it is necessary to evaluate which are worth the effort, which will bring page rank with them and which to leave alone. It is also necessary to decide whether you want to use paid or free directories – the paid ones often accept submissions more quickly than the free ones.
Each directory also has different rules for accepting submissions. Therefore before doing any, you need to know if a particular directory will let you put your main search terms in the right niche category or will they allow only your company name and website.
The anchor text and descriptions of your company used over the complete range of directories need to be different, otherwise it will be seen as duplicate content and disregarded. Often titles and descriptions on websites have not been optimised so we offer this service prior to directory submission to get you ‘the best bang for your buck’! The Red Hot Web Hosting team consistently stays up to date on all the changes in directories’ rules and their ongoing viability.
Another element to consider is how quickly submissions should happen – if they are done too quickly, search engines will consider that spamming. If, on the other hand, you decide on a strategy of say, 50 submissions a month for a year, at the end of that year, you will be 600 links richer! To maximise your return on investment (ROI), we have a number of different directory submission options available.
Talk to one of our team, Email us today. Click Here
to discuss your needs or just to answer questions you might have.
Web Services - Web Design - Article Writing - Marketing - List Building
