Basic Website Design

How a Custom Designed Website Can Help Your Business

Many of us have been there before - asking a relative or friend to prepare a website for us on the cheap.

While we all would like to get on the World Wide Web for the cheapest price and never have to spend another penny, things are never that cut and dried.

Avoid the pitfalls, don’t:

• do it yourself. There’s much more to it that just using an off the shelf software package.

• use templates which give your website the same look and feel as everybody else’s.

• on the cheap , you will never get a second chance to make a first impression.

Professionalism is the way to go. A custom-designed, website from the professionals at Red Hot Web Hosting is what you need to keep your business on track.

Designed from scratch with original designs, each website is tailor-made for each client.

What do you need to get started?

• Pick a domain name that advertises what you want your website to do. Avoid names that are too long or too complex.

• Try to make a name for your domain that is memorable to potential customers.

• Use the keywords that describe your company. For instance, if your business is Blue Plasma Ltd, you could consider blueplasma.com or co. uk

• You may find that your first (and second!) choice for a domain name has already been taken, so you may have to be a little creative.

• Remember that a domain name that reflects your business is the key.

Next:

• Prepare a detailed outline that describes the goals for your website, your target market, the information and pictures you would like to have on the website and any advanced features such as eCommerce facilities – ordering & paying online, email address harvesting, etc.

• Have a look around at your competitions’ websites, determine what you like about each - which colours work best together, how the different designs complement each other. This will give your web design team a starting point and an idea of the style you might expect for your own site.

We work with closely with you to create exactly what you want for your new website and together will build in the correct keywords, Meta tags, descriptions and titles for each page. We are constantly updating our knowledge of what is needed to bring the search engines to YOUR site. We also show you how to manage the site so you’re not dependant on others to make the changes that will be needed from time to time.

Finally – keeping your site fresh and at the top:

• Once your site is live, be sure to keep your content fresh by updating the text and photos regularly.

• New content is very important for attracting attention from search engines so make sure you regularly write new articles (or have someone do it for you).

• To improve your overall Google page rank - getting incoming links from other complimentary sites is vital. You (or we) need to contact sites to get and keep up-to-date those important links. Where on your site you put those links is another decision we can help with.

We’re here to help with all aspects of your web business, including hosting the site when it is finished.

For further information or the answers to any queries, email us at sales@theredhotgroup.com

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