Autoresponders
Autoresponders – What exactly is an autoresponder & do I really need one?
Autoresponders are software programs that allow you to send out automated messages or a sequence of messages to a person who has requested a service such as enrolment in an e-course, subscription to a newsletter, etc. The autoresponder gets information needed to progress a transaction such as confirming the buyer’s request or email address. Unsubscribing to newsletters or blogs is another important service done by autoresponders.
Autoresponders also enable you to make contact with your subscriber list as regularly as you choose to. Regular messages to your subscriber list can significantly help to build a relationship. Since we already know that few people will buy from you the first time they see your products or website, regular contact gives your customers or subscribers the opportunity to get to know you. As the saying goes “to know you is to love you”, well at least the chances are that you will build trust over the course of several emails and show yourself as an expert, promote your website or products as well. The greater the trust, the more likely at some point they’ll buy what you recommend or sell. Autoresponders will increase sales regardless of whether you are selling products or services or doing affiliate marketing.
Autoresponder services such as Aweber make it simple to organise a well timed email campaign. They will send out the instalments of your e-course or newsletter, etc. at the intervals you decide. They’ll track the timing of the messages and give you reports on things like the percentage of people who open your email, whether they actually click on the links in the email and so on. These services also have relationships with the various ISP’s like Yahoo, Hotmail and Googlemail and as a consequence, your emails don’t go straight to the span or delete folder as other forms of emailings may do. The delivery rate Aweber claims is 99.34%; other formats can be as low as 20%-40%, delivered.
Autoresponder services can also enable you to subscribe people automatically by using a sign-up forms or pop-ups they can click on. You can create surveys, questionnaires and other forms through which you can collect information with autoresponders. Whatever you want from a campaign, autoresponders such as Aweber have tools built-in to assist you in customising their services to meet your needs. Click here
Aweber has lots going for it:
- Ease of use and set up, plus a video tour to help you learn how to quickly use the various tools.
- Unlimited numbers and length of messages and numbers of lists.
- Your marketing messages are emailed on schedule and regularly followed up.
- Emails can be personalised with each customer’s name.
- The initial email in response to a customer’s action is sent within seconds.
- Other types of messages can be sent to everyone on your list when you require it thereby helping you generate an ongoing relationship that turn into sales.
- A customer service section that is better than most and that actually solves problems that come up.
- A thirty day guarantee with your money back if you aren’t satisfied.
