Professional Article Writing
Effective, Custom-written Content – Articles That Get You Noticed.
“Content is King” - it might be overused, but it’s still very true. If the information you offer isn’t good content, will people stay long enough to read it? NO!
Because there is so much on the Internet, we have all come to expect unique information that is relevant and timely. Your content needs to load quickly, be easy to navigate, be easy to read and easy for search engines to find and index. And don’t forget – people scan text, they don’t read every word.
Equally, never underestimate the obvious – use a clean, easy to read font in a size even sight-impaired people can handle and make sure your grammar and spelling are correct. Many people will totally disregard what you have to say if you haven’t bothered to get the spelling and grammar right.
Whether you write the articles yourself or outsource this to a professional copywriter such as Red Hot Web Hosting here are a few tips that will produce website content people will actually want to read.
1. Be brief. Everyone has so much to read, so respect the time they are giving you. Provide interesting as well as informative content. Your title and first paragraph are critical – if those don’t catch people’s attention, the rest of your article won’t matter because they won’t read it. Do make certain the content delivers what the title promises.
2. Be sure you keep their interest from the start, otherwise they will move on. Summarise the gist of the article in the first paragraph, then develop your subject by writing enough to cover the topic adequately but don’t drone on. Create lively and entertaining text while subtlety selling yourself and your products or services but don’t overdo the sales pitch.
3. Use short sentences and paragraphs that make your points quickly. Keep in mind that people scan text rather than read every word, so write it the way people will read it.
4. Make your content “findable”. Fill your text with relevant keyword so search engines will find them but don’t overdo it, too many keywords makes text almost unreadable for humans. Research and utilise the keywords people use to search for your topic. And, search engines consider some text more important – page titles, headings, bold text, linked text. Take great care to get the wording of these just right.
5. Include pictures, if you have the option. Keep them small for quick loading but include the option for the user to enlarge them. Photos can make the content more visually appealing and it is crucial to have alt tags on each picture as neither blind people nor search engines “see” pictures without them.
6. Use lots of links. Ask other sites, whose content is relevant to yours, to link to you. Use keyword phrases as links and make sure that all of your links are underlined. Although you may want to emphasis something, be careful not to confuse your readers with text that is underlined but is not a link. Equally, be sure links are always underlined so people don’t miss out on valuable information just because the link did not shout “click on me”!
7. Promote your content. Do whatever you can to get traffic to your site and to your sales pages. Use internal links, get listed on directories, submit your content (articles) to article directories so other sites can use them, get your site listed on the major search engines and optimise your content so search engines find and index as many pages as possible.
Improve your page ranking by providing keyword-rich content. People who might never ordinarily look for your website will find you through search results because of your articles. Interesting content will keep them on the site longer and regular updating of your content will keep them coming back for more.
Plus, articles with good content encourages other website owners to offer you incoming links, thereby gaining real creditability for your web site in the ‘eyes’ of the search engines.
Since you may not have the time or inclination to write articles that will bring traffic to your website, let the people at Red Hot Web Hosting do it for you.
Click here to email us to explore options for generating articles, other content for your website or doing the necessary SEO after the content is written.
All of our writers:
• have English as their first language
• they have the necessary writing skills
• they know how to fill articles with great content and keywords and
• their articles will always be unique and pass Copyscape every time
Contact us today to discuss how creative, quality writing can make a real difference to your success.
Links to some sample articles
Professional Article Writing Services - Sample Articles - Quality Article Content
